Why and How


Global research suggests that families with incomes below poverty lines are less likely to read every day.According to the National Center for Education Statistics (NCES) only 53 percent of children ages three to five were read to by a family member.

According to research, One in six children who are not reading proficiently in the third grade do not graduate from high school on time, a rate four times greater than that for proficient readers. This is even many times higher among underprivileged families and among rural households. There is also research that support the challenges children with disability, cancer or any other illness face with regards to reading.

Reading increases children exposure to language, fosters the development of literacy skills, reading comprehension, vocabulary and shared positive attitude between families. Finally, Pew Research Center conducted a survey among US adults which suggests 90 percent of the public believe reading and communication as the most important skill required for success. Our Approach results in stronger relationships, emotional spark, global opportunities and perspective, academic excellence, language mastery, enhanced leadership skills, effective communication skills, multisensory integration and increased vocabulary.


RED Leverages a highly efficient literacy program reaching many kids and their families by placing the RED Bookshelf (Lending Library) in every classroom/community and fostering families engagement through the RED Knowledge Bank (a consolidated vocabulary guide by kids for kids). In partnership with book publishers, distributors and volunteers, we are efficiently able to deliver literacy to many kids around the globe. Effectively we do this through partners, distributors, publishers, volunteers, RED shows, RED knowledge bank and RED mobile lending library kiosks.

Measure RED

RED measures how its outreach is impacting literacy through its RED and KID Barometer. The RED Barometer measures RED outreach in terms of number of children reached, number of books distributed or downloaded, number of participating organizations, number of resource partners or volunteers whereas the KID Barometer measures reading interest linked to reading frequency, family engagement and kids performance.